How can Real-Time Bidding (RTB) transform recruitment? Real-Time Bidding is a technology that transformed the world of digital advertising and it’s now making waves in recruitment too. Simply put: RTB is an automated auction process where advertisers instantly bid to show an ad to a specific user, based on their real-time online behavior. ???????????’?? ?????? ???? ?????????? ???? ??????????????????????: 1. ?????????????????? ?????????????? A candidate browses online whether a job board, news website, or lifestyle blog. 2. ?????????????? ???????????????? The RTB system immediately evaluates if this candidate matches your job vacancy (based on criteria like skills, interests, location). 3. ????????-???????? ?????????????? If the candidate is a match, your recruitment platform automatically bids for the ad spot within milliseconds. 4. ?????????????? ?????????????????? Your job ad is then instantly displayed to the candidate, precisely at the moment they're most engaged or likely interested. ??????????? ???????? ?????? ???????????? ???? ??????????????????????? - ???? ???????????? ???????????? You only pay for ads reaching relevant candidates. - ?????????????????? ???????????????????? Candidates see your job at the exact moment they're most receptive. - ?????????????? ?????????? RTB engages both active job seekers and passive candidates who aren't actively looking but could be interested. Do you use RTB or currently have a different strategy to reach passive talent? Tell us about your experience. #RealTimeBidding #RTB #RecruitmentInnovation #TalentAcquisition #HRTech
